The Challenge

Lululemon provides in-store yoga classes to customers as a way to extend their brand and mission. Potential class-goers need to know what classes are happening, what those classes entail, and when those classes occur during the course of the week / month.

This project was a design exercise and is in no way affiliated with Lululemon Athletica.


Requirements

This app needs users to be able to: 

  1. sign in
  2. find classes
  3. add classes to their calendar

My Role

This was a quick design exercise I conducted on my own so I tackled everything from sketches to high fidelity comps.


Discovery

Lululemon is already a well established company so I wanted to make sure what I designed aligned with their already existing business model.

 

Key elements of lululemon's community based strategy

  • design and develop innovative athletic apparel that combines performance with style and incorporates real-time guest feedback

  • locate our stores in street locations, lifestyle centers and malls that position each lululemon athletica store as an integral part of its community

  • create an inviting and educational store environment that encourages product trials and repeat visits

  • market on a grassroots level in each community, including through social media and influential fitness practitioners who embrace and create excitement around our brand

Source: Lululemon Athletica Annual Report 2014

 

primary target customer

 

Julie Miller

  • sophisticated and educated women who understands the importance of an active, healthy lifestyle

  • increasingly tasked with the dual responsibility of career and family

  • constantly challenged to balance her work, life, and health

  • pursues exercise to achieve physical fitness and inner peace

 

 

Competitors

Athletic Apparel

  • Nike

  • Adidas

  • Under Armour

Women's Athletic Apparel

  • Gap

  • Athleta

  • Lucy Activewear

  • Bebe

Nike ( Nike + LA )


Action

 

Sketches

Whenever I'm designing anything, I like to first start with really quick sketches on paper. It's a quick way to get whatever is in your head out into the real world and get a birds eye view of the workflow and prevent getting bogged down with details.

 

Mockups

An overview of the mockups starting from the sign in page to the add to calendar page.

 

High res images

Here are higher resolution images of the individual screens. 

 

annotated mockups