Lululemon provides in-store yoga classes to customers as a way to extend their brand and mission. Potential class-goers need to know what classes are happening, what those classes entail, and when those classes occur during the course of the week / month.
This project was a design exercise and is in no way affiliated with Lululemon Athletica.
This app needs users to be able to:
- sign in
- find classes
- add classes to their calendar
This was a quick design exercise I conducted on my own so I tackled everything from sketches to high fidelity comps.
Lululemon is already a well established company so I wanted to make sure what I designed aligned with their already existing business model.
Key elements of lululemon's community based strategy
design and develop innovative athletic apparel that combines performance with style and incorporates real-time guest feedback
locate our stores in street locations, lifestyle centers and malls that position each lululemon athletica store as an integral part of its community
create an inviting and educational store environment that encourages product trials and repeat visits
market on a grassroots level in each community, including through social media and influential fitness practitioners who embrace and create excitement around our brand
Source: Lululemon Athletica Annual Report 2014
primary target customer
sophisticated and educated women who understands the importance of an active, healthy lifestyle
increasingly tasked with the dual responsibility of career and family
constantly challenged to balance her work, life, and health
pursues exercise to achieve physical fitness and inner peace
Women's Athletic Apparel
Whenever I'm designing anything, I like to first start with really quick sketches on paper. It's a quick way to get whatever is in your head out into the real world and get a birds eye view of the workflow and prevent getting bogged down with details.
An overview of the mockups starting from the sign in page to the add to calendar page.
High res images
Here are higher resolution images of the individual screens.