Based out of Northern California

From Series A to B, design that keeps up with growth

Fractional UX design for early-stage B2B SaaS startups

Work together

Trusted by teams from Seed to Scale

WHO I WORK WITH

Bridging the gap between startup scrappiness and design maturity

I partner with Series A to B teams to design a cohesive and scalable experience — without committing to a full-time hire

WHERE STARTUPS GET STUCK

The early product was stable but limited.

As features stack up, complexity grows and the product begins to lose balance with its evolving vision.

WHAT I DO

As a fractional designer, I bridge the gap between early design scrappiness and long-term design maturity — bringing the systems, UX, and clarity growing products need to scale confidently.

Faith Jin

UX COnsultant

PROJECTS

Companies I've worked with

Past design partnerships across biotech, healthcare, and B2B SaaS

View projects

CONSULTANT • 2025

Siro

Sales intelligence platform used by teams to analyze calls, uncover coachable moments, and improve sales performance

fika ventures

CONSULTANT • 2024-2025

Liberate

AI configuration and analytics platform used by insurers to automate and monitor AI agent performance in P&C insurance

eclipse ventures

CONSULTANT • 2023

Benchling

Lead designer on the Studies platform — tool used by researchers to conduct studies for pharmaceutical drug development

Sequoia

FTE • UXD • 2019-2023

Verily

Lead designer for the Care Console — tool used by clinicians and health coaches to provide virtual care across several chronic conditions

FTE • UXD • 2016-2019

Google

Lead designer on product infrastructure for Cases — Google’s high-touch product support suite with over 60M interactions per year

FTE • UXD • 2014-2016

Kaiser Permanente

Designer for the Business Enablement group — an internal consultancy supporting various projects across S. California

How It Works

At a high level

Hiring is difficult. Here’s a few specifics to see if I’m a good fit for your team and product

Enterprise tooling

I design complex tools for expert users — from SaaS platforms to internal systems — across healthcare, biotech, insurance, etc.

Fractional design

For startups that need more than a contractor but not a full-time hire, I provide flexible, senior-level design support that scales.

End-to-end

From discovery through post-launch iteration, I partner closely with teams to shape ideas, refine details, and deliver products built to last.

SERVICES

But more specifically

I sit between strategy and execution — experienced enough to shape direction, hands-on enough to do the work myself

Day-to-day

Ongoing feature design to keep the product moving forward through new capabilities and improving usability

Design process

Establishing the foundations of design maturity, from reusable patterns to sustainable research practices

Visioning

Rapid explorations to shape what’s next, from scrappy prototypes for enterprise deals to design sprints

Misc

From candidate interviews to branding & marketing assets, everything in-between to support one-off needs

TESTIMONIALS

In other people's words

A few nice things people have said about me

"She provided very effective thought partnership to PM and is surfacing ideas early to the engineering team to build components that are feasible and reusable."

on leadership

“Led weekly user research sessions and identified key insights that have been incorporated into designs.”

on user focus

"Eng issues were identified late in the development phase. Faith found a great intermediate solution that was easy to implement while keeping it easy to use."

on collaboration

TESTIMONIALS

In other people's words

A few nice things people have said about me

"She provided very effective thought partnership to PM and is surfacing ideas early to the engineering team to build components that are feasible and reusable."

on leadership

“Led weekly user research sessions and identified key insights that have been incorporated into designs.”

on user focus

"Eng issues were identified late in the development phase. Faith found a great intermediate solution that was easy to implement while keeping it easy to use."

on collaboration

FAQ

About me

A few notes on who I am, how I work, and what shapes my approach to design

Who am I?

A pretty solid IC

I can start with what I’m not — I’m not the head of design doing strategic vision planning whilst sitting in a boardroom. I’m also not an intern or junior designer that has little real-life experience.

I am, however, someone that’s been the lead designer on numerous products and initiatives that have succeeded, failed, pivoted, and everything in between.

Have I worked on AI projects?

A pretty solid IC

I am, however, someone that’s been the lead designer on numerous products and initiatives that have succeeded, failed, pivoted, and everything in between.

Or, as a former Google co-worker put it: “Faith drove execution independently even when requirements weren’t available or the direction was fuzzy”

What’s my design process?

A pretty solid IC

I am, however, someone that’s been the lead designer on numerous products and initiatives that have succeeded, failed, pivoted, and everything in between.

What’s my design philosophy?

A pretty solid IC

I am, however, someone that’s been the lead designer on numerous products and initiatives that have succeeded, failed, pivoted, and everything in between.

What else do I do?

A pretty solid IC

I am, however, someone that’s been the lead designer on numerous products and initiatives that have succeeded, failed, pivoted, and everything in between.

FAQ

About me

A few notes on who I am, how I work, and what shapes my approach to design

Who am I?

A pretty solid IC

I am, however, someone that’s been the lead designer on numerous products and initiatives that have succeeded, failed, pivoted, and everything in between.

Have I worked on AI projects?

A pretty solid IC

I am, however, someone that’s been the lead designer on numerous products and initiatives that have succeeded, failed, pivoted, and everything in between.

Or, as a former Google co-worker put it: “Faith drove execution independently even when requirements weren’t available or the direction was fuzzy”

What’s my design process?

A pretty solid IC

I am, however, someone that’s been the lead designer on numerous products and initiatives that have succeeded, failed, pivoted, and everything in between.

What’s my design philosophy?

A pretty solid IC

I am, however, someone that’s been the lead designer on numerous products and initiatives that have succeeded, failed, pivoted, and everything in between.

What else do I do?

A pretty solid IC

I am, however, someone that’s been the lead designer on numerous products and initiatives that have succeeded, failed, pivoted, and everything in between.

Who am I?

A pretty solid IC

I am, however, someone that’s been the lead designer on numerous products and initiatives that have succeeded, failed, pivoted, and everything in between.

Have I worked on AI projects?

A pretty solid IC

I am, however, someone that’s been the lead designer on numerous products and initiatives that have succeeded, failed, pivoted, and everything in between.

Or, as a former Google co-worker put it: “Faith drove execution independently even when requirements weren’t available or the direction was fuzzy”

What’s my design process?

A pretty solid IC

I am, however, someone that’s been the lead designer on numerous products and initiatives that have succeeded, failed, pivoted, and everything in between.

What’s my design philosophy?

A pretty solid IC

I am, however, someone that’s been the lead designer on numerous products and initiatives that have succeeded, failed, pivoted, and everything in between.

What else do I do?

A pretty solid IC

I am, however, someone that’s been the lead designer on numerous products and initiatives that have succeeded, failed, pivoted, and everything in between.